Swansea Sound 1170 is an independent radio operator that serves the Swansea Bay area as obvious from the name. Audience from local areas tunes their radio sets to the AM frequency of 1170 kHz while the international community enjoys its streaming over the internet. The contents delivered by the channel are most likely from Soft AC and classic hits format. The station also air shows like news feeds, community and international stories, local events, music, entertainment, and other related stuff.
Swansea Sound 1170 started its programming on 30th of September 1974 and worked so hard since then to become a noticeable entity of the market. The owner of the channel Bauer Radio put their maximum efforts to make the broadcaster one of the leading stations of its kind. Another station 96.4 The Wave also work as its sibling operator in favor of mutual benefits of the channels. The station is described in the market from its slogan, which is “The Greatest Hits of All Time.” As obvious from its tagline, the channel particularly works to compile and air top hits of the classical era.