KPAY 1290

KPAY 1290 is a news and information hub for the public of Chico, California. 1290 kHz is the frequency allotted to the broadcaster for the local coverage, however it can also be listened on 102.9 MHz which is its translator channel for the audience of Paradise, California. The station not only targets the local audience but can also be heard overseas through internet. The market recognizes the radio by the brand name of “New-Talk 1290 AM 102.9 FM.” While it has a tagline of “Live and Local.”