KPAY 1290 is a news and information hub for the public of Chico, California. 1290 kHz is the frequency allotted to the broadcaster for the local coverage, however it can also be listened on 102.9 MHz which is its translator channel for the audience of Paradise, California. The station not only targets the local audience but can also be heard overseas through internet. The market recognizes the radio by the brand name of “New-Talk 1290 AM 102.9 FM.” While it has a tagline of “Live and Local.”
KPAY 1290 is a B-class channel. Deer Creek Broadcasting LLC is the main reason behind the success of the radio, which not only manages its daily operations but also deals all the business activities of the channel. The station works with three other sibling operators KHSL, KMXI, and KHHZ. The broadcaster reaches its audience by the transmitter which requires power of 5,000 watts.
The history of the broadcaster started in 1935 but officially, it started its operations in October 1949 with the callsign of KXOC-FM. The radio moved to its current call sign in February of 1953. The station signed affiliation contract with FOX News Radio in 2006 and started to air sports programming as well. The channel not only serves on satellite and web portal but can also be heard by its official apps. You can also follow the station on popular social media portals as well.